Download PDF by Laurel Saville: 100 Habits of Successful Publication Designers: Insider

By Laurel Saville

ISBN-10: 1592534449

ISBN-13: 9781592534449

<p class="MsoNormal" style="margin: 0in 0in 0pt">The writer polls a variety of designers whose years of expertise have helped them locate not just the main artistic options for his or her clients’ layout wishes, but additionally the main winning strategies. The insights of most sensible book designers may also help advisor different designers in either strategy and execution of designs that be triumphant for his or her consumers. It covers quite a few subject matters, so the reader is ready to stroll away with quite a few perception to all points of his or her career.

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Additional resources for 100 Habits of Successful Publication Designers: Insider Secrets for Working Smart and Staying Creative

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In keeping with the design intention to improve reader experiences, the circulation department utilized an Internetbased interview system to get subscriber feedback on the new look. “In a secure environment, we were able to post mockups of the redesign, and readers emailed us their thoughts,” explains Treat. While they were concerned that regular readers “might be unsettled by too much change, the surveys were confirmatory,” he says. ” While the new, less constrained design is certainly more interesting for the art director to work with, it has also helped the editorial mission of the magazine.

62 100 HABITS OF SUCCESSFUL PUBLICATION DESIGNERS Zoetrope: All-Story engages a different artist—usually from various nonpublication media—to design each issue of the publication. This issue was designed by musician, Tom Waits. ” Zoetrope maximizes this opportunity to be a moving target by asking a different person, usually a non-graphic designer who is an artist in some other medium, to design each issue. Musician Tom Waits, photographer Marilyn Minter, and actor Tim Roth are just a few of the magazine’s guest designers, who may or may not connect their ideas to the literary content or call on the staff designer for assistance.

So we talk to the person about the future, not the past. ” This clarifies another interesting point about publications: Instead of trying to achieve multiple, sometimes competing objectives in a single, one-time piece, an editorial designer can use several issues of a publication to fully realize the multifaceted vision of its editors and contributors. Above and opposite: In U&LC, as designed by Carin Goldberg, type and image are not used in service to the design; they are the design. 28 100 HABITS OF SUCCESSFUL PUBLICATION DESIGNERS 12 INA SALTZ ASK YOURSELF HOW YOU CAN MAKE A DIFFERENCE This basic question is what Ina Saltz asks herself before approaching a publication design project, especially if it’s a redesign.

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100 Habits of Successful Publication Designers: Insider Secrets for Working Smart and Staying Creative by Laurel Saville


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