Jonathan Zeitlin, Gary Herrigel's Americanization and Its Limits: Reworking US Technology and PDF

By Jonathan Zeitlin, Gary Herrigel

ISBN-10: 0199269041

ISBN-13: 9780199269044

This ebook develops a brand new and conceptually distinct research of Americanization in eu and eastern after the second one international struggle, according to a wealthy set of sectoral and firm-based stories by means of a global crew of uncommon students. The authors spotlight the self sustaining and artistic position of neighborhood actors in selectively adapting US expertise and administration tips on how to swimsuit neighborhood stipulations and, strikingly, in developing new hybrid types that mixed indigenous and international practices in unexpected and sometimes remarkably aggressive methods.

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INTRODUCTION 27 in its preliminary stages,40 Steven Tolliday's study of the European operations of US multinational automobile firms yields some surprising answers. Even the ‘Big Three’ car makers themselves did not fully conform to a single American model: thus the Ford Motor Company itself had to be comprehensively reorganized with the assistance of ex-General Motors managers during the late 1940s to repair the damages inflicted by the latter days of its founder's rule before it could begin to tackle the problems of rebuilding the company's various European subsidiaries.

Contrast Djelic, Exporting the American Model, esp. 272; Bjarnar and Kipping, ‘The Marshall Plan and the Transfer of US Management Models to Europe’, 11–14. ’, 302–18; Pells, Not Like Us, esp. ch. 9. 20 See, for example, Djelic, Exporting the American Model, ch. 1; Alfred D. ), Big Business and the Wealth of Nations (Cambridge: Cambridge University Press, 1997), 63–101. 12 INTRODUCTION economy and society which allowed European and Japanese observers to interpret and appropriate contemporary discourses of ‘Americanization’ in contradictory ways according to their own subjective experiences, interests, and desires 21 Between these two extremes stand those, like the contributors to this volume, who accept the idea of an ‘American model’ with certain core characteristics as a contemporary historical construct, while at the same time calling attention to significant ambiguities, undercurrents, and disparities within US industrial practice, from which foreign visitors could accordingly draw a variety of lessons.

For a broader critique of the path-dependency literature along these lines, see Charles F. edu/sabel/ ). This paper draws on arguments from our joint introduction to World of Possibilities, ‘Stories, Strategies, Structures: Rethinking Historical Alternatives to Mass Production’. 1–33. 26 For most of the authors in this book, by contrast, US manufacturing techniques and management practices represented at best a more or less effective response to a historically specific set of environmental conditions, outside of which there could be no presumption they would prove equally successful.

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Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan by Jonathan Zeitlin, Gary Herrigel


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